Getting into the used car business also helps Volkswagen to cater to a lower price point than its new cars.
The pre-owned car market has grown significantly in India. It has crossed the 4 million unit mark in FY2018-19 and this makes it 1.2 times the size of the new car market. If you compare the market from FY2010-11, to FY-2018-19, you will see that the pre-owned market share has grown from 10 per cent to nearly 18 per cent and with BS6 coming in play from April 2020, there is a lot happening already on the used car side of things.
No wonder then that Volkswagen sees an opportunity to grow in this segment. Speaking to carandbike on the sidelines of the launch of the all-new Tiguan AllSpace, Steffen Knapp, Director, Volkswagen Passenger Cars India, said that the company was focusing on the used car market as it sees great growth potential. He said, “We are very much focusing on residual value. I believe that the future of the automotive business for partners out in the market will be for used cars. What we have kick started this year is, I would call it the biggest used car offensive at Volkswagen. So we already have 105 ‘Das Welt’ outlets, so dedicated used car facilities, so they are already in the country. But now it’s time for us to come to the next level. The intention is to double our sales in used cars this year, because we believe that if we get this revenue stream in place, we can fulfill our vision of a financially viable network and at the same time get a different category of customer in our workshop.”